Practice Areas
Master Data Management
In today’s dynamic business, there are diverse enterprise applications in each of the corporate and line divisions. Mergers, Acquisitions and far-flung subsidiaries add more slew of applications. The paradigm poses tremendous IT Challenge.
To address this challenge, Organizations need to maintain Master Data. An organization’s master data consists of the reference data vital to record and maintain its transactional data. The complexity and importance of an organization’s master data is determined based on factors such as the transactional lifecycle across various applications, elements that form the master data set, value, and reusability across multiple systems.
Master data is an imperative asset of any dynamic and diverse organisation. With higher complexity and importance of master data, the need to manage it effectively increases. Only when this data is effectively managed, will it be possible for the organization to clearly identify and understand their customers thereby ensuring the organization’s sustainability, growth, and expansion.
A stable and comprehensive Master Data Management system must ensure that:
- Master data is clearly understood and properly managed during mergers and acquisitions
- Complex data hierarchies are simplified and restructured in alignment to the business needs
- Information overload is reduced and a 360o view of the master data can be easily obtained
- A synergistic approach is applied across the business workflows and IT solutions to increase data quality
- Implementation leverages the technology, tools, and processes required to create and manage consistent and accurate master data
Serene MDM offerings
At Serene, we understand the significance of Master Data and challenges of providing data management in enterprises as well as the capabilities and limitations of the various MDM tools currently available. Our consultants have extensive business process expertise, particularly with Oracle Siebel Universal Customer Master and Oracle Customer Data Hub. They can tailor a solution to fit the unique needs of your organization, thus delivering measurable long-term benefits of MDM.
Our recognized partnerships with MDM Vendors – such as Oracle and Informatica - further strengthen the work we do. Our MDM solutions provide a holistic approach to establish and maintain data quality, with the help of business processes and workflows combined with advanced technological solutions. We begin by systematically analyzing and maintaining your organization’s legacy data; followed by the transition from the legacy systems to your MDM application. We help create applications that will seamlessly integrate and interact with your organization’s enterprise systems maintaining business workflows like marketing, sales, services, contracts, and inventories.
Serene’s MDM competency
We offer an entire spectrum of MDM related services including:
- Data Strategy and Data Governance
- Business Process Analysis
- Data Quality, architecture, profiling
- MDM integration including canonical, Business Process Orchestration and BAM
We have a proven track record in implementing:
- Oracle UCM (Universal Customer Master now known as OCH – Oracle Customer Hub)
- Siperian Hub and Informatica Data Director
- Oracle CDH – Customer Data Hub
- Hyperion DRM
- Oracle Product Hub (PIM) and Product Data Quality
- Data Quality Tools including Informatica IIR, Trillium, and ODQ (Oracle Data Quality)
Oracle Customer Hub
Customer information is amongst the most vital master data items for any organizations today. Accuracy and quality in the customer data management, is vital in deciding and designing the growth and expansion strategy. Most organizations today deal with challenges like:
- Reduced ease in locating information across products, organizational units, and geographical locations
- Incomplete or omitted records, due to unclear identification of the need for maintaining a certain type of data
- Delayed information retrieval resulting in a considerable waste of critical business resources
- Large, mismanaged portions of customer data due to the lack of a semantic consistency across the enterprise
- Reduced agility due to project-level management style silos
- Delayed updates to the current information architectures, resulting into the lack of adaptability to the dynamic business workflows
We at Serene believe that implementing a well-tailored OCH solution that is in-line with your organization’s business process workflows can help you tackle these issues and provide a complete solution to:
- Obtain a more customer centric view of the master data than compared to an application centric view
- Gain complete understanding of customer’s relationships and hierarchies
- Increase accuracy and completeness of customer information
- Ensure consistency and accuracy across operational systems
- Make informed decisions during customer interactions by detecting and managing customer events
- Meet regulations such as the Gramm-Leach-Bliley Privacy Act
- Enforce security and permissions across value chain
- Automate error handling, account setup, and other administration costs
- Increase revenue with better processes and assured Customer Retention
- Leverage master data to service consuming applications, enterprise business processes, and decision support systems
- Provide critical mappings used for data synchronization, reporting, and analytics
- Introduce a Universal ID to uniquely identify a customer across the enterprise
- Intelligently merging data to create best of breed golden records by selecting the best information from the duplicate records
- Selectively update fields for the master record based on confidence rules set for the source of the data
- Maintain data history and audit trail to view all changes that have occurred to a record including old and new values, who made the change, and so on
Our OCH solution provides your organization with a single view of all the customer data by creating and maintaining a unique, complete, and accurate customer information across the enterprise. This ensures that distribution of accurate customer information to all operational applications as required.
Our OCH solution consists of the following products:
- Universal Customer Master (UCM)
- Informatica Identity Resolutions and Data Quality
Data Relationship Management
Serene is a leader among the niche players, with focus on multi-domain MDM implementations. We have successfully implemented multiple DRM implementations in the last year. Some of our key DRM offerings include:
- Ready pool of offshore and onshore resources that constitute industry recognized thought leaders and Ex-Oracle/Razza team members
- Close partnership with Oracle as a co-development partner
- Proven methodology and best practices
- Privileged Access to Product Roadmap
- Governance Assessment to review overall customer needs and plan the strategy
- Periodic health checks of customer application by performance tuning and constant adherence to best practice
- Creation of working pilots and training customers
Data Quality Assessment
Through numerous successful engagements, Serene, has devised a repeatable and rapid assessment process that enables you to achieve results in the quickest possible timeframe and makes optimum use of your limited resources.
Serene’s MDM Implementations so far
Serene offers MDM solutions catering to both medium and large sized organizations with:
- Multiple business lines
- Heterogeneous application landscape
- Multiple geographic locations
- Inaccurate data repositories
- Incomplete, inconsistent data residing across multiple applications
- Growth through acquisitions and mergers
- Subject to regulatory and/or privacy compliance
Some of our satisfied clientel include:
Reputed Bank in Australia
For a reputed national bank in Australia we implemented a Master Data Management solution (UCM/OCH and Hyperion DRM). We started the project in 2009 in partnership with OCS Australia. The MDM implementation began with a phased migration from their legacy system. Some of the key features of our implementation included:
- IIR (Informatica) Data Quality
- CRM onDemand
- Extensive AIA/Fusion integration
- FLEXCUBE Banking (integrated UI with CRMoD)
We established a long term relationship with this client to ensure a complete IT transformation with the help of multiple releases across multiple years.
A Large Bank in Australia
For a reputed national bank in Australia we implemented a Master Data Management solution. We started the project in 2009 in partnership with OCS Australia. Some of the key features of our implementation included:
- Oracle Customer Hub MDM (UCM) and IIR
- MDM, CRM, DQ, and integration
- Version upgrade from 8.0 to 8.2
We established a long term relationship with this client to ensure a complete IT transformation with the help of multiple releases across multiple years
Global Biopharmaceutical Company
One of our OCH implementations was for a company that discovers, develops, and markets innovative therapeutic drugs used to fight life-threatening diseases. The company’s 4,000 employees serve physicians worldwide.
Their existing UCM solution did not work due to many technical reasons so they contacted Serene Corporation for our experience and success with Master Data Management and Siebel implementations. Our consultants quickly identified the technical problems and designed a tailor-made solution for them. Some of the key features of our implementation included:
- Replacing multiple batch files with a single-button click and configuring multiple threads to process records
- Configured the IIR integration to cut initial data load time in half using table-to-table loading methods
- Configured the Batch Data Management (BDM) workflow for data synchronization
- Reduced transaction volume to one-fifth of its previous level
- Set a data quality threshold to a value that eliminates overhead when forming a result set
- Configured the data quality process to identify the correct matching score by performing multiple iterations of data load
Global payments technology provider
One of our OCH implementations was for a company that provides global payments technology to financial institutions across the world. The primary function of the company is to facilitate electronic funds transfers throughout the world. They used multiple mainframe based systems to maintain customers and their attributes. These included mastering applications that were complex to use and apply and posed vital issues that affected the retrieval and usage of the reference data for a business operations user.
DDue to such issues, the current mastering efforts were not serving the business purpose and that is where the Serene’s OCH system came into the picture. Some of the key features of our implementation included:
- Oracle Universal Customer Master (Oracle Customer Hub 8.2) was extensively rewired to match client’s mastering requirements.
- Attribute storage was handled in non-traditional ways to allow comprehensive viewing of hierarchy comprising attributes
- Extensive storage and strategic display of associations and relations in UCM showing various party-relationships.
- Out-of-the-box configuration of UCM leveraged significantly along with justifiable additional configurations
- Efficient ETL processes for low latency across systems, platforms, and security barriers
- Implementation of an intuitive UI design and configurations
- Web Service enablement of data queries from UCM MDM systems that allowed easy integration into the SOA Enterprise Service Bus framework prevailing in the company’s ecosystem