Cast Iron Systems, the #1 SaaS Integration Company™, provides the simplest and most widely used solutions for rapidly integrating SaaS applications with the enterprise. Cast Iron products form the core of the Serene SaaS CRM ecosystem. Cast Iron has helped us go to market with value-added integration service offerings, quickly, confidently, and successfully. Our customers are experiencing shorter implementation times and significant cost savings by integrating SaaS and enterprise applications using the Cast Iron Integration Solution.

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Eloqua turns customer acquisition into a measurable and repeatable automated process. It integrates direct marketing, interactive marketing, lead generation, and sales force automation to turn customer acquisition into a measurable process, improve marketing effectiveness, and accelerate the enterprise sales cycle. Serene has partnered with Eloqua to develop accountable and transparent marketing processes for its clients, which is at the core of our SaaS ecosystem offering.

Salesforce.com is the worldwide leader in on-demand CRM services. More companies trust their vital customer and sales data to Salesforce.com than any other on-demand CRM company in the world. Thousands of companies worldwide depend on Salesforce.com to manage their sales, marketing, customer service, and other critical business functions. Serene is a Salesforce.com referral partner, offering Salesforce CRM customization.

ActivePrime is the leading developer of data-quality solutions for hosted and mid-market CRM systems. Its software is the fastest and most advanced automated solution for cleaning up duplicate database records and keeping data in a standardized paradigm. ActivePrime partners with CRM leaders to deliver efficient, data cleansing solutions to maximize the CRM system’s operational potential.

BigMachines is the global leader in on-demand sales configuration, quoting, and proposal software. BigMachines solutions empower sales across customers’ channels by streamlining their sales processes from opportunity to order. Using BigMachines software, sales teams and channels can quickly configure products, generate quotes and proposals, manage complex pricing, generate legal contracts, and manage orders. BigMachines offers extensive reporting capabilities and easily integrates to leading CRM and ERP systems, including those from Salesforce.com, Oracle, and SAP.

Ribbit, a wholly owned subsidiary of BT, is Silicon Valley's first phone company. Ribbit’s mission is to liberate voice from devices and integrate it into the workflow of life, both business and personal. By providing a world-class telephone carrier infrastructure and the first open platform for Internet and voice developers, Ribbit fosters innovation across the entire telephony marketplace, from the development of leading-edge consumer voice services to the integration of voice with the world's best business applications.

LucidEra was formed to shake up the stagnant business intelligence industry and traditional approaches to corporate information access and analysis by delivering business visibility as an on-demand service. LucidEra’s initial business intelligence applications are designed to allow sales and marketing organizations to optimize and improve the lead-to-billing process by allowing managers to easily identify weaknesses and strengths in the sales pipeline, uncover revenue growth opportunities, and compete more effectively with actionable information for improved business results.

Webcom Inc. provides software solutions that simplify the complex and help companies attain their business goals by simplifying the quote-to-order process for selling complex products and services. Requiring only a browser, WebSource CPQ allows customers to configure, price, quote, and propose their offerings across multiple sales and distribution channels, anytime, anywhere. WebSource CPQ addresses the guided selling, proposal generation, and multi-level channel management tasks associated with sales configurators, as well as the handling of traditional bills of materials, routing, and diagram generation tasks frequently associated with product configurators.