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Serene Forays into Life Sciences Industry With Its MDM Solution Framework

Santa Clara, 2nd August 2011 – Serene Corporation today announced the launch of its MDM Solution Framework for the Life Sciences industry. The MDM Solution Framework builds and enriches physician data in the customer hub and provides accurate data for internal consumption by several departments. Given the increased competition and the regulatory & compliance needs, Life Sciences companies require complete and accurate data to improve the sales-force effectiveness. Through Serene’s MDM Solution Framework, Life Sciences companies will be able to leverage the enriched physician data for focusing on core business, improving process efficiencies and increasing revenues.
The MDM solution will further benefit the industry by implementing regulatory framework to monitor spend control data and reduce compliance costs. These solutions around data issues will help Life Sciences companies to maximise their ROI on sales and marketing.  “Serene MDM solutions meet regulatory and compliance requirements by managing physician spend data in a centralized repository enabling better control and accurate reporting. They can enable an enterprise-wide Data Governance framework for managing the master data,” said Ajit Kumbhare, co-founder and Managing Partner of Serene Corporation. Accurate master data and reporting capabilities of MDM Solution Framework will help improve the overall business competence for the Life Sciences companies.

About Serene Corporation
Serene Corporation is a leading systems integration company which specializes in implementation of business applications, including CRM, MDM, EAI, BI and SaaS. Serene has diverse domain experience and its consultants work collaboratively with the clients to share their extensive industry experience and technical expertise to deliver best-of-breed solutions. Serene has served customers in industries cutting across verticals such as pharmaceuticals & biotechnology, real estate, high technology, financial services, manufacturing and communications & media. With global clients and worldwide operations, Serene is dedicated to the delivery of integrated IT solutions to achieve outstanding business success.