Serene Offshore Development Center Maximizes Value of IT Initiatives with Cost-Effective, No-Risk Business and Technical Assistance

Leading Systems Integrator and IT Consulting Firm Goes Global with Secure, State-of-the-Art Facility and Industry-Proven Training, Methodologies, and Collaboration

Santa Clara, CA, December 9, 2008 — Serene Corporation, a leading systems integrator and global IT consulting firm, with expertise in CRM, MDM, EAI, BI, and SaaS solutions, today announced the official opening of the Serene Offshore Development Center in Pune, India, one of the fastest growing IT hubs in the world. Serene's client-focused and results-oriented approach is demonstrated by the company's extensive investment in human resources, infrastructure, methodologies, and processes to ensure the success of all of the IT projects it manages. The Serene offshore delivery team provides support and augments the U.S. team's deep domain and technical expertise.

"In addition to managing data warehouse report development for our Sales and Marketing groups, Serene manages our day-to-day Siebel SFA operations, primarily at their offshore development center," said Dave Kuo, senior director of information management at CV Therapeutics, a leading biopharmaceutical company. "The process is seamless and worry-free for us. Our Serene Project manager here in the U.S. works with the offshore resources to get the job done. He keeps the lines of communication open with us, and we're very satisfied with the results. This is the way offshoring should be: Serene provides competitive cost savings and the highest quality service."

Smart Outsourcing

Serene develops a thorough understanding of every client's business and delivers successful IT initiatives based on sound business strategy. If outsourcing IT services makes sense strategically, the company has the cross-trained domain and technology experts to design, implement, and manage those services effectively. The capabilities of the Serene Offshore Development Center integrate with a client's operations to augment and enhance their IT capacity and offerings.

Smart Professionals

In addition to an offshore team that has exceptional technical expertise, Serene's U. S. team, which is organized around domain expertise such as Banking/Financial Services, Pharmaceutical and Life Sciences, High-Tech, Media, and Telecom, excels at executing offshore projects. There is no need to sacrifice service or solution quality for offshore savings.

Smart Processes

Serene evaluates each project to determine whether outsourcing would be beneficial. A core group of senior domain and technical experts analyzes each project and defines a customized approach. If outsourcing is inappropriate for a certain project, the company will advise against taking that project offshore.

Communication is one of the most critical factors in ensuring a successful offshore engagement. Serene has designed its processes to facilitate convenient, effective communication between clients and teams. The company also has instituted a Quality Assurance process that includes extensive, objective testing by an independent QA team dedicated to ensuring the quality of offshore projects.

Smart Solutions

To meet the challenge of offshore employee turnover, Serene applies innovative solutions to attract the best talent and to train and retain offshore employees, including premium compensation, extensive training and education with rotations across domains and technologies, and clear career opportunities.

For client-driven applications like Siebel and Oracle, Serene provides frequent prototypes and proofs of concept to clients to build confidence in the company's methodology. Serene also has developed a proprietary Performance tool to ensure the efficacy of offshore-written code.

"It is no longer enough for outsourcing to deliver value based on cost alone," said Ajit Kumbhare, co-founder and CEO of Serene Corporation. "Smart outsourcing delivers strategic value based on business results, and that's what Serene provides. We have the domain and technical expertise, a state-of-the-art facility, and the proven methodologies and processes to deliver successful, cost-effective IT initiatives for our clients."

About Serene Corporation

Serene Corporation is a leading systems integration company and consulting firm that specializes in the implementation of business applications, including CRM, MDM, EAI, BI, and SaaS. Serene serves a wide range of clients across industries such as biotechnology and pharmaceuticals, communications, financial services, high technology, media, real estate, and residential construction. With global clients and worldwide operations, Serene is dedicated to the delivery of integrated IT solutions to achieve outstanding business success. For more information, please visit www.serenecorporation.com.

©2008 Serene Corporation. Serene Corporation, the Serene logo, and the Serene tagline Smart IT. Smart Business. are trademarks of Serene Corporation in the United States, India, and worldwide. Other company names are the trademarks of their respective owners. All rights reserved.

Carey Godbee
B3 Communications, Inc.
760-758-4406
cgodbee@b3communications.com