Customer Relationship Management (CRM) is an integral part of how every organization supports its customers. In an environment of increased competition and economic uncertainty, the support experience becomes a key differentiator vital to customer retention.
But CRM alone is not enough. While CRM organizes and manages profile and transactional data to tell you who your customers are, their history with the organization, and their immediate problem, it does little to tell you how to solve a problem based the available information.
To make a positive impact on the support experience, CRM must be integrated with a Knowledge Management system. In partnership with InQuira, Serene offers fast, seamless integration between Siebel CRM applications and the InQuira Knowledge Management System.